For years, women have unknowingly paid more for the same products and services as men—whether it’s clothing, beauty essentials, or even everyday necessities. This hidden cost is known as the Pink Tax, a global phenomenon where products marketed to women are priced higher than their male counterparts.

But it’s time for a change. The Pink Perk gives women the advantage they deserve—a 3% extra benefit (T&C apply) on home purchases across all our projects.